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Despite the expansion of sales channels, greatly between brands and consumers closer to the physical distance, so that goods “within reach”, but not really narrow the psychological distance between the consumer. China’s luxury market is growing and showing chloe handbags the difference between the traditional market.
In Europe, luxury is linked with the arts. Current Bodi temperature Nida (Bottega Veneta) China general manager, former Hermès (Hermès), director of the China Business Summit in translated as “the ultimate pursuit” will be familiar with the “luxury” (LUXE) change Miu Miu handbags translated as “the ultimate “To get close to the word intended.
“The so-called ‘luxury’ concept, is it not that through the lengthy time, eager to experience life, taste the beauty of the details of the ‘ultimate’ in art?”
European business people willing to invest large sums of money on luxury goods, with the art to packing all the sales cycle, from design, manufacturing, promotion to the service. There are many brands like Cartier Foundation as create their own art, spending € 2 million a year funding a large number of artists, organize exhibitions, accomplishing it very seriously France’s most Dior handbags influential contemporary art foundation.
In contrast, Chinese consumers are also more conspicuous consumption stage. They are more willing to reveal themselves by the brand price of wealth, in order Bottega Veneta handbags to measure their own brand of high and low status.
This is of course with the Chinese consumer psychology, is the result of the brand over the pursuit of interests.
“Brand more and more impetuous, and they are in the struggle for fame and wealth, the development of arts and crafts do not play a catalytic role, they use simple and crude means to manipulate the market, with a small amount of capital to control the media resources to curb the talented design Innovation division and now really pay attention to industry rules of the family brand, the designer as a symbol of life to maintain the brand, have fewer and fewer. “superior network Huang Siwei, director of marketing, said.
Luxury brand in the relatively long time to enter the market, consumers have been slowly awakening. Especially in the first-tier cities, there are a considerable number of consumers choose for themselves as the most personal charm and character of the perfume as hard to choose a luxury brand to represent their personality and taste.
This is the World Luxury Association China Office of consumers regularly return visit has been a clear expression. LV was a few years ago when people talk about luxury with a representative symbol, but now and then call five years ago, the LV consumers, many people no longer buy, move to higher levels of brand.
“In the culture do not speak, do not speak the meaning of the value of the case, it is difficult to hold loyalty to a brand attitude and give up very easily when mature luxury consumers to give up a certain brand, developed after consumer groups will in turn move, the brand lost market. ”

In view of this, Coach, network sales strategy in line with its usual style, nothing wrong. But as the first luxury brand to eat crab, and A in purchasing goods flooded set up shop on Taobao, still makes a little surprised.
Internet sales in the luxury goods industry is still rare hermes handbags instances, but the last couple of years and gradually formed a kind of trend. More and more 70, 80, became an important force in consumption of luxury goods, the network channel is a critical impact on their exports. Armani (Armani),prada handbags Bally (Bally), Estee Lauder (Estée Lauder) and other brands have the convenience of using the network to start direct sales, not only provide convenience to consumers, many more companies to save costs.
Meanwhile, the domestic public network like the excellent, yet the luxury goods retail site network so the rise, they fight some of the brand by the agency, or to obtain supply from foreign factory stores, etc., to provide consumers with better prices.
The next few years, Coach will focus on the development fendi handbags of the Chinese market within three years to develop into China’s largest market, in addition to Internet sales, but will also set up a large number of new stores and second-hand market.
Coach China president and chief executive of game management cell (Jonathan Seliger) revealed that at present, Coach in China already has 71 stores, including 57 mainland, plans to open in China 30 stores. 2011 fiscal year, Coach’s sales in China will reach $ 300 million,fendi bags replica and plans to reach $ 500 million in 2014.
Not only is Coach, many luxury brands are expanding rapidly, well on its way China second and third tier cities forward. Surprising because the pace of development in China, with European and American luxury market by the financial crisis more serious, many Chinese brands are thought to share.
More than 100 international top brands in China, the total number of stores has reached thousands, except Beijing, Shanghai, Guangzhou and other big cities, Midwestern cities have sprung up stores. French luxury brand Louis Vuitton (Louis Vuitton, the LV) in 22 cities in China, opened 27 stores, including Changsha, Xi’an, Qingdao, Xiamen, Wuxi, Wenzhou, second and third tier cities, Ningbo, Hangzhou is gathered Almost all big-name international luxury goods.
According to statistics, the city north of Guangzhou-Shenzhen line four the number of luxury retailers in the country’s total share of about 35%, 41% second-tier cities. But usually, a luxury brand retail stores in China, the number of mostly less than 50, a first-tier cities will generally average three stores, the relative number of the same brand in New York, Tokyo and other large cities the number is still low.

All along, the French leader Louis Vuitton boutique (Louis Vuitton) are focusing on the brand’s history, but also courage in cooperation with the arts. Christmas is coming, Louis Vuitton (Louis Vuitton) sincerity released Les Illustrés retro illustration series of accessories, the brand’s history Miu Miu bags to be presented with a form of art!

LV Les Illustrés Series
Les Illustrés retro series of illustrations inspired by 1909 Louis Vuitton (Louis Vuitton) Dior bag published in the newspaper advertisement black and white illustrations, enjoy the journey through Bottega Veneta bags the people, also, or cars, hot air balloons and other vehicles last century, the brand value through this, so that portable gadget also amusing!

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